Agency selection The B&A agency selection process is unique among consultants. Our whole approach is based on the work itself - the advertising and marketing messages that describe and define your company and brands for consumers, employees and stockholders - and the people doing that work for you and with you. Perhaps because our agency selection work grew out of executive placement, we focus on the key core relationships being healthy, long-term and value based - especially the relationships between you and your ad agency and between you and your consumer through the agency’s work. © Lorem Ipsum Dolor 2010 © Bools and Associates 2011