BOOLS&ASSOC.

Bools & Associates

Building Brand Momentum

Leadership matters.  Brand matters. Shareholders matter.  Content matters.

In 1980, BarBara Bools and ten associates founded Bools&Assoc. to serve leading consumer marketers at the C-suite level.  Our Mission is to help our clients in Marketing, Advertising and Entertainment build Brand Momentum with Society, Partners, Investors, Consumers and Employees.


Our three basic service properties are:

  • Advertising Worth Watching™ Diagnostic Model

  • ExecutivePlacement & Proactive People Program™

  • Agency Selection & In-House agency Development 


Our clients ask, How can our Brands build momentum and win hearts and minds?  With this in mind, we created the Advertising Worth Watching™Diagnostic Model.  Advertising Worth Watching™ensures that a great Brand’s Voice -- all forms of a Brand’s communication – align fully with the Company’s and Brand’s Vision and Values, for an unbroken chain of V-V-V (Vision – Values – Voice). Today, the core principals of Advertising Worth Watching™informs allthe work we do for our clients. 

 
 

Building Brand Momentum

Leadership matters.  Brand matters. Shareholders matter.  Content matters.

© 2017 Bools & Associates Inc.   All rights reserved.  Advertising Worth Watching, The Human Connection, and the Advertising Worth Watching Diagnostic Model are trademarks of Bools & Associates Inc.  All trademarks belong to their respective owners.