Bools & Associates

Agency Selection

Advertising Matters.


The B&A Agency Selection process is unique among consultants.  Our whole approach is based on the Advertising work itself – the Advertising Content that describes and defines the company and its brands for consumers, employees and stockholders.

In order to make an informed Agency Selection, we apply the Advertising Worth Watching Diagnostic Model™  to a company's short list. We diagnose before we prescribe, to protect and elevate the Voice of the Brand.

© 2019 Bools & Associates Inc.   All rights reserved.  Advertising Worth Watching, The Human Connection, and the Advertising Worth Watching Diagnostic Model are trademarks of Bools & Associates Inc.  All trademarks belong to their respective owners.